In certain instances, when sharing content via Rails view using I18n and incorporating specific HTML instructions, such as the requirement to set a string in bold, we follow this approach:

# config/locales/en.yml
en:
  homepage:
    services:
      title: "This is the <strong>example</strong>"

in this case should use the html_safe method in views like:

 <h1><%= t(:title, scope: %w[homepage services]).html_safe %></h1>

with this implementation, any HTML tag can work effectively.